Wow. Friday. FINALLY. I know this is usually a good day for most of us, but for me, this is a particularly important Friday. Today culminates two weeks of pharmaceutical sales training and testing with my company to prepare me for moving into a sales representative role here in San Diego. And after two weeks of furiously studying the clinical trials and science behind out medications, I am more stoked than ever to hit the field and see how this knowledge plays out in a community that I’ve only ever been a patient in.
People have mixed feelings about sales reps. I wrote this post years ago in an effort to clarify the role they need to play in the medical world – to serve as a resource that complements the art of practicing medicine. Pharma reps got a bad reputation for good reason – there were years of excess, of influencing prescribers with trips to Maui and days at the driving range. But those days are long gone and we now live in a world of increasing regulatory restrictions – and quite frankly, I’m generally ok with that. Pharma reps should be focused on offering clinical practice resources for our over-worked medical professionals. The bottom line – you shouldn’t need a huge marketing budget if your science speaks for itself.
Working for a small company, I want the chance to talk science with my customers without worrying if the rep after me is coming in with glossier materials. Many of the new regulations serve to level the playing field for sales reps, so that we can become partners in healthcare, not ATMs or walking billboards. And because I have spent so long being a patient who is ultimately on the receiving end of that information, I look forward to being part of the future of this profession and resetting expectations about what a doctor should be able to gain from his local reps.
Spending the past two weeks completely entrenched in diabetes physiology, medications, and the clinical science behind many therapeutics in the diabetes space, I’ve been pushed to reflect on my own diabetes management. I have to say, sometimes it wasn’t easy realizing that it was my very own disease state population up there on the PowerPoint, or that PWDs are often referred to as non-compliant. But what this experience has shown me is that I have a tremendous opportunity to educate about this disease in a different space. I can’t wait to get the healthcare provider view about the challenges of diabetes management and develop what we can do together to give people with diabetes the opportunity to thrive. Put me in coach, I’m ready to play!




